Mix it Up

In its third year at Milan Design Week, “Mix It Up” celebrates PepsiCo’s past, embraces the present and envisions a future of food and beverage through an immersive installation that invites attendees to explore and interact.

  PepsiCo Design has collaborated with Design Group Italia, Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Chef Davide Oldani, Studio Job, Patricia Urquiola and others to offer an interactive and engaging showcase where past, present and future converge as we explore how food and drink are experienced in our hyperconnected society.

The Pure Leaf section hosts a celebration of the tea drinking experience and create a new kind of tea ritual, as expressed in a set of accessories created specifically for this new tea ceremony in collaboration with designer Luca Nichetto.
Architect and designer Patricia Urquiola has created a whimsical, fun and elevated Lemon Lemon experience that demonstrates the power of the picnic — a physical respite and emotional getaway for guests to relax and reconnect with themselves, their friends and the world around them.

4 – 9 April 2017
Mix It Up
Superstudio Più
via Tortona 27, Milan