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Besides being an event open to all, the Design Pride highlighted the new aspect to this edition: the project has become a larger platform to support creativity, while at the same time looking at the dialogue between designers, students, universities and companies.
![Design Pride, Milano Design Week, 2017, photo Antinori Design Pride, Milano Design Week, 2017, photo Antinori](/content/dam/domusweb/en/news/2017/04/06/design_pride/domus-design-pride-13.jpg.foto.rmedium.jpg)
Young designers from all over the world are invited to present a project that stresses the traditional craftsmanship of their country of origin; the best ones will have the opportunity to directly enter the market. Design Pride becomes a platform capable of developing a virtuous circle showing the good side of globalization, offering a real opportunity to young designers and practical support to local talent and craftsman.
![Design Pride, Milano Design Week, 2017. Photo Meschina Design Pride, Milano Design Week, 2017. Photo Meschina](/content/dam/domusweb/en/news/2017/04/06/design_pride/domus-design-pride-16.jpg.foto.rmedium.jpg)