Troquer Fashion House

Zeller & Moye used a dense grid of golden anodized aluminium bars for the interiors of Troquer’s new headquarters, the online retail company now based in Mexico City.

The online retail company Troquer has a new location in Mexico City’s Polanco area. An existing residence transformed into a fashion house by duo Zeller & Moye, comprising a walkable storage-on-view area on the ground floor and a photo studio with head office and working spaces on the upper floor.

The warehouse space overlooks a small patio, which is densely vegetated around an old tree, and the exterior is painted in matt black colour, with a small cluster of golden poles behind the garage windows that give a preview of the interior space. Visitors need to ring the bell as if visiting someone’s home: once inside, the fashion warehouse opens up in a space fulfilled by multilayer metal racks on the entire ground floor.

The interlocked, stacked and linked extruded metal profiles produce a playful lattice of verticals and horizontals that build up to a complex three-dimensional framework of varying density. Golden anodized aluminium bars come together crossways to an orthogonal free-standing grid that wraps around walls and filling in corners.

The continuous structure connects various spaces with each other, alternating between dense patterns in some areas and sparse clusters in others. Thin golden plates rest on the grid at various heights providing shelves for bags, shoes or accessories. All horizontal bars double up as rails for clothing offering unlimited possibilities for fashion items to be presented.

Everchanging display arrangements can be realised within this flexible grid allowing for different impressions, while a robust but soft black industrial rubber floor ties together all rooms to one continuous area, providig a consistent visual background for the display. Dresses are presented on custom-made golden hangers and illuminated by vertical light bars especially designed for the space.

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Zeller & Moye, Troquer Fashion House, Mexico City, 2016

Zeller & Moye, Troquer Fashion House, Mexico City, 2016

Zeller & Moye, Troquer Fashion House, Mexico City, 2016

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Zeller & Moye, Troquer Fashion House, ground floor

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Zeller & Moye, Troquer Fashion House, first floor

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Zeller & Moye, Troquer Fashion House, grid

Troquer Fashion House, Polanco, Mexico City
Program: retail building
Architects: Zeller & Moye, Christoph Zeller, Ingrid Moye
Team: Omar Muñoz
Area: 230 sqm
Completion: 2016

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Zeller & Moye used a dense grid of golden anodized aluminium bars for the interiors of Troquer’s new headquarters, the online retail company now based in Mexico City.

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