Ferruccio Laviani describes with this quote, his latest design for Kartell: the new flagship in Brompton Road, the first Kartell Shop 4.0. Many formats were undertaken during twenty years (from their opening of the first flagship store in Milan in 1997), which has then disseminated in various locations, scattered here and there through out the world, and always signed by their Art Director.
Designed and built originally for the shop in shop at the department store La Rinascente in Milan, the new Ferruccio Laviani concept will replace the current one from time to time, in various setups of existing retails spaces.
Kartell Flagship store London
Brompton Road, London
Design: Studio Laviani APFL
Area: 430 mq