Tom Dixon: Multiplex

Bringing together design, technology, fashion, film and interiors Tom Dixon presents at Selfridges an exploration on how the future of retail might look, sound, smell, taste and feel.

In conjunction with four of the most important events on London’s creative calendar – London Fashion Week, London Design Festival, the BFI London Film Festival and the Frieze art fair – the Old Selfridges Hotel hosts Multiplex, Tom Dixon’s an immersive, multi-sensory department store of tomorrow.

“The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future.

The Multiplex is a prototype shop for the future, a multiple stage for new ideas. Just as in the modern world, the artificial distinctions between designers, artists, manufacturers, wholesalers and retailers, communicators, entertainers and customers blur, merge and get redefined. The space becomes a resource for working, playing and entertaining, for inspiration and for business, a platform for superior broadcasting of brands and ideas and a temporary central London entertainment space for new commerce.” Tom Dixon says.