Alcázar Tourist Office

A tourist office is like a travel agency with only one destination. This trip only starts when you step inside.

A tourist office is the gateway to a territory, where all entrances have a welcome sign, “Welcome to Fabulous Las Vegas” or “Turismo Alcázar”.

Alcázar de San Juan Tourist Office is just a storefront. Without posters, without any kind of duplicate images of city monuments, without fake traditional products, without clay pots, without ploughs, without Quijote’s busts. Only a storefront and that sign reminding  “T-U-R-I-S-M-O A-L-C-Á-Z-A-R”. The extrusion of each one of its letters turns the sign into a three-dimensional lure inside and outside the Tourist Office. Marking out the area of the workspaces inside, and becoming a dynamic sign outside. A tourist office is only an interchange between people. Little wooden steps make this kind of chats, stories, anecdotes or suggestions possible.

Alcázar de San Juan Tourist Office, Alcázar de San Juan, Spain
Program: office
Architects: PKMN Architectures
Collaborators: Carol Linares, Alessia Mansutti, Elena Cantoni, Alicia Coronel
Client: Ayuntamiento de Alcázar de San Juan
Completion: 2015