Alcázar de San Juan Tourist Office is just a storefront. Without posters, without any kind of duplicate images of city monuments, without fake traditional products, without clay pots, without ploughs, without Quijote’s busts. Only a storefront and that sign reminding “T-U-R-I-S-M-O A-L-C-Á-Z-A-R”. The extrusion of each one of its letters turns the sign into a three-dimensional lure inside and outside the Tourist Office. Marking out the area of the workspaces inside, and becoming a dynamic sign outside.
A tourist office is only an interchange between people. Little wooden steps make this kind of chats, stories, anecdotes or suggestions possible.
Alcázar de San Juan Tourist Office, Alcázar de San Juan, Spain
Architects: PKMN Architectures
Collaborators: Carol Linares, Alessia Mansutti, Elena Cantoni, Alicia Coronel
Client: Ayuntamiento de Alcázar de San Juan