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Mondadori concept store

A flexible set up, an area designed to be lived in different ways and the red color are the key elements of Migliore + Servetto Architects’ project for this bookshop in Milan.

The new Mondadori store designed by Migliore + Servetto Architects is a welcoming area to return to, of “high density” products and people-friendly, where the visitors can easily find their way around at their own pace, depending on needs.

The wide central staircase, which is the heart of the store, links the shop’s three different levels and guides the visitor along a journey of discovery between tradition and innovation which unfolds Mondadori’s history.

The corporate red of the stairs and graphics, meets the green and the white of the stands against the walls.

Flexible elements – characterized by the soft transparency of the pierced metal sheets and complex system of graphic signs – are featured throughout the exhibition space.

The light is well integrated within the space, and is used to define the different areas of the exhibition. Inside white metal rings the light extends along a technical fabric bearing the brand logo.

The upper floor presents a long supporting element in wood, acting as bench as well as exhibition place, creating a space where people and books interact.