Colorful walls and equipment borrowed from photo studios make the showroom of Bien Fait an evocative exhibition in full scale of their wallpaper collection.
Centrally located in the heart of Paris, the showroom of new French wallpaper brand Bien Fait, designed by A+A Cooren opens on the street and the cobbled courtyard in the Village Saint Paul.
The idea of A+A Cooren was to present the Bien Fait’s wallpaper collection in situ, and take advantage of every wall to make a strong statement. The motifs of wallpaper are then very explicit in full scale and one can take in their total impact.
In order to experience the design of each wallpaper, the collection is also presented on a clever drop down apparatus to convey the full surface sensation by using professional equipment usually used in a photo studio.
The work of Aki and Arnaud Cooren is also focused on the articulation of varied use in a confined space. Indeed, this showroom is also a meeting place, or work on a concrete project, but also a creative workshop. On arrival in front of the entirely papered shop window, the tone is set – full immersion and panoramic vision. Inside, surfaces are soft and clean. Ash wood and concrete have been chosen for the bespoke furnishings, and their quiet neutrality enhance the colourful walls.