Zurich designer Alfredo Häberli has teamed up with the BMW Design team led by Karim Habib and Martina Starke – and under the overall direction of Adrian van Hooydonk – to create an installation based on a multi-layered interpretation of the BMW Design leitmotif “Precision & Poetry”.
Precision & Poetry
#96 Starting from BMW leitmotif “Precision & Poetry”, Alfredo Häberli take us on a journey into the immediate future of mobility, centered around a large-scale, abstract object. #salone2015
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- La redazione di Domus
- 17 April 2015
- Milan
Häberli imbues the driving experience with new meaning and renders it tangible within an impressive spatial dimension. How will we use and shape motion, encounter, time and space? At the centre of his journey into the immediate future of mobility is a large-scale, deliberately abstract object whose form cites the lightness of forward motion and whose design addresses pivotal values of future automotive design: technically everything is feasible, the luxury of movement focuses on the core statement, mobility becomes carefree and communicative.
“To design a single vehicle would be only a formal exercise. This is why I wanted to develop a concept of mobility, to develop three-dimensional thoughts, investing the entire city.” States Häberli. “I imagine a future in which the streets are the oceans, with compact housing on the sea, where you can enjoy the luxury of moving using that time to think, to draw, to make love...”
April 15–19, 2015
Spheres
Precision & Poetry
Area Sciesa Tre
Via Amatore Sciesa 3, Milano