The latest generation of designers is actively in search of ways to redefine the concept of fashion.
The Future of Fashion
Museum Boijmans Van Beuningen presents “The Future of Fashion is Now” with innovative visions by more than fifty fashion designers from around the world.
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- 11 October 2014
- Rotterdam
They take a critical look at the current fashion system and the role of clothes in our society. Aware that our consumer society’s demand for new trends every six months is totally unsustainable and given the huge developments in technology and materials, these designers adopt a new approach to what fashion can be. “The Future of Fashion is Now” features futuristic designs that occupy the border between fashion and art.
In addition to clothing and accessories, the exhibition features videos and installations, including the Zen garden setting for Viktor & Rolf’s A/W 2013 collection: a plea for a slower pace and more spirituality in the fashion world. Wang Lei (China) makes traditional Chinese costumes from woven toilet paper. Carole Collet (UK) explores sustainable materials in her experiments with lace grown from the roots of strawberry plants. The hand-knitted creations of Pyuupiru (Japan) give the wearer a new identity, freed from the limiting factors of the human body. Technological innovations also offer new possibilities: the jacket from the Wearable Solar Project by Pauline van Dongen (The Netherlands) can recharge a mobile phone.
Over the past few years an international team of fashion experts has been scouting for new talent for the exhibition. A jury that includes fashion duo Viktor&Rolf; editor-in-chief of Dutch Vogue, Karin Swerink; and curator and fashion expert José Teunissen, have awarded the Han Nefkens Fashion on the Edge Award to six young designers. Iris van Herpen (The Netherlands), Craig Green (UK), D&K (Ricarda Bigolin & Nella Themelios, Australia), Olek (Poland), Digest Design (China) and Lucia Cuba (Peru) will develop new works that will be shown for the first time in the exhibition.
from October 11, 2014 until January 18, 2015
The Future of Fashion is Now
Museum Boijmans Van Beuningen
Museumpark 18, Rotterdam
with the support of Han Nefkens Fashion on the Edge, Stimuleringsfonds Creatieve Industrie, Prins Bernhard Cultuurfonds (Breeman Talle Fonds) and the BankGiro Lottery and K.F. Hein Fund