Fendi Showroom

Marco Costanzi transformed a large industrial architecture in the maison’s new Milanese showroom, keeping its spirit in the choice of materials.

The restyling of Fiandre’s historic headquarters

The project by Iosa Ghini Associati studio is the ultimate expression of the company’s products and philosophy. The result is a workspace meant to be lived in.

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Fendi’s new Headquarter in Milan had formerly been the seat of the Riva Calzoni steel plant and in more recent years of Arnaldo Pomodoro’s foundation for a decade.

It is a large industrial architecture that now hosts offices, spaces for fashion shows, showrooms and warehouses.

On the ground-floor the architects recovered the old concrete floors hidden under layers of plastic coated paint and, to provide maximum flexibility of space, they designed the service and work areas as if they were free standing areas using black waxed metal walls that can easily be moved.

Marco Costanzi, Fendi Showroom Solari 35, Milano

The long piers, overlooking and dividing the big expositive volume in two, were transformed into exhibition spaces and working areas. At the first level a dozen glass display cases draw the visitor towards the dining area. Along the path, which alternates transparent surfaces and metal mesh walls, there is a temporary exhibition of iconic pieces of the historical archives of the Roman maison.