#Concrete in Design

Italcementi and Alessi present “#Concrete In Design”, a contest to create a new design highlighting the properties of the mortar i.design Effix, developed for the latest needs of design.

Concrete-in-design
“#Concrete In Design”, is an initiative sponsored by Italcementi in collaboration with Alessi and LPWK Design Studio with the aim of inquiring into the new applications and potentials of i.design Effix, the mortar specifically studied and conceived for addressing the decorative and style needs concerning the world of design.
Concrete-in-design

The client is looking for the decoration of a centrepiece to be created with this innovative material.

The chosen designer will attend a workshop organized by LPWK Design Studio at i.lab, the new Italcementi research and innovation centre in Bergamo, where the project submitted for the contest will be further studied and fine-tuned in order to introduce a new product, which will be suggested for a future Alessi collection.

Concrete-in-design

until December 12, 2013
#Concrete in Design
design contest
Organized by: Italcementi
In collaboration with: Alessi and LPWK Design Studio

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