First prize went to Polish designer Jan Ankiersztajn, who presented, with Aeroball , a collection of luminescent, hovering balls that can filter and fragrance the air in a room. They float using helium and drift down to the ground when they are ready to be changed. "We rely on our senses for almost everything, so considering the senses is an important factor when designing appliances," said Thomas Johansson, Design Director at Electrolux and head of the jury. "This year's winning concept Aeroball is a truly innovative concept that uses space in a unique way and delights our surroundings. It also changes our perception of an air cleaner, because it is delicate in aesthetics, it is emotional and also relevant, because it addresses the consumer's needs."
The second prize in the competition went to New Zealand's Ben de la Roche , who proposed a refrigerated wall that allows the user to press storage containers and bottles directly into the wall. Impress uses thermo-acoustic technology and gases such as argon and helium that are non-ozone depleting and harmless to the environment. "Impress is a visual experience that is energy saving and simplifies the user's life," stated the jury.
Third prize was awarded to Christopher Holm-Hansen , from Denmark. His design concept, Tastee , is a taste indicator in the form of a spoon, which utilises receptors based on the human taste bud to tell you what ingredients you need to improve your cooking. "Tastee is a tool that offers guidance for your palate in order to bring out the chef that is inside of you," stated the jury. The People's Choice Award was also given to Tastee after receiving over 1000 unique votes on Facebook.
One of the purposes of the competition is to function as an innovative arena for the introduction of new talents and products to the market. First prize is 5,000 euros and a six-month paid internship at an Electrolux global design center. Second prize is 3,000 euros and third prize of 2,000 euros.