Karimoku New Standard

At the Fuorisalone, inside a historical palazzo apartment, the Japanese brand unveils its latest creations.

Japanese furniture company Karimoku New Standard have announced their plans for the upcoming Salone del Mobile, which will see the entirety of their current product portfolio exhibited in an old apartment on via Palermo. The theme of "daily life" picks up from where it left off at the previous edition of the Salone, although in a radically different manner. Rather than communicating the concept by situating the exhibition in in a white cube gallery where photographs imitated windows to provide views of "daily lives", the "history" of the venue itself is intended to present visitors with a sense of the space having a history of use by numerous generations and groups.

The "quiet" rooms will "appear as if someone has been living there until recently, with the signs of re-located walls and floors worn from decades of use striking a contrast with the contemporary furniture and small objects which have yet to become part of somebody's life." Intended to offer a different perspective to the more lavish canvases at Salone, the installation endeavours to "offer a moment of consideration on the value and nature of our daily lives".

Karimoku New Standard items are designed by Tomas Alonso, TAF and ECAL/Lucien Gumy along with pieces from residents designers Scholten & Baijings , Big-Game, Sylvain Willenz and Teruhiro Yanagihara. The setting will be completed by other objects, textiles, ceramics, lights and mirrors, all of them by Karimoku New Standard's participating desigers.

Scholten & Baijings, <em>Colour Wood Dining</em> — Scholten & Baijings, *Colour Wood Dining*

Karimoku Design Team, <em>Torii</em> chair — Karimoku Design Team, *Torii* chair

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