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Dimorestudio has created the new interiors of Excelsior Milano, a store opened in 2011, which on September 5th presented a pop up store image. It is a multi-brand boutique. The concept follows the stylistic evolution of the frame conceived by Jean Nouvel left unchanged “to underline the contrast with the pre-existing”, writes Dimorestudio. And also in order with what Jean Nouvel wrote, who designed the shop spaces in 2011: “There are two categories of architects that I do not like: those that deal with exteriors or interiors. Strategies must cross walls.”



Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio

Excelsior Milano, Restyling by Dimorestudio
Excelsior Milano, Restyling by Dimorestudio
Each floor is conceived as a box, a circumscribed structure. The carpet is designed by Dimorestudio and changes from flat to flat. The materials and colors come into conflict with each other: the silver painting of the walls, the floor carpeting, the tubes with different finishes and the neon lighting, white. The contrast is there but does not create disharmony: the furniture is eclectic, the combinations border on an educated kitsch, the visual impact is clean and rigorous thanks to the regularity of geometric shapes and patterns.
- Project:
- Excelsior Milano
- Type:
- Boutique multibrand
- Design:
- Dimorestudio
- Completion:
- 2018

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