The initiative involved five young graphic design studios: Architekturburo D3 from Bolzano, Bellissimo of Turin, Diversi Associati from Cesena, Studio Bubbico from Matera, and Bologna’s Meat Collettivo Grafico. Their projects include a tourist signage system for describing the city and its cultural monuments, a graphic design project for fabrics for use outdoors, and various archi-graphic interventions at the stadium, the skate park and schools together with students and writers from the city of Biella. “We started from an experience that was avant-garde for its time [in the early 1980s Turin already had a street furnishing plan with colour and lights, developed in collaboration with Sottsass and Castiglioni, editors note], but at the same time we took the opportunity to renew it, inviting many young people and introducing new disciplines, such as graphic design applied on an urban scale,” explains Biffi Gentili. The aim is to move from a city filled with objects to the design of an urban identity. Until July 27 their work will be on show at the Museum of Applied Arts in Turin. Elena Sommariva



What if the edge could connect?
FLAT is the flush window born from a deep dedication to design; it speaks the language of architects, integrating seamlessly into diverse contexts.