Hima Soul establishes itself on the international stage as the brand that redefines the standard of the purest white marble. It is not a simple product, but the translation and final result of deep, radically transnational strategic thinking. This formula simultaneously integrates and elevates three fundamental pillars of value: excellent mineral origin, artisanal mastery elevated to industrial expertise, and technological advancement, which guarantees its execution and sustainability.

This genesis is configured as a triadic business model, a complex architecture where the Chinese extraction power of Shangyue Mining meets the skilled know-how and made in Italy design problem-solving of Marmi Ghirardi, an essential partner in the value chain, and is consolidated by the strategic vision and market penetration of the Saudi-backed Qamar El-Muneir. This partnership is the creation of an integrated production system, a unique entity that combines industrial scale and design culture, setting the fundamental objective of transforming natural beauty into a shared aesthetic and functional heritage.

The payoff, the essence of the Himalayan marble, is the programmatic synthesis of this vision that evokes light, intrinsic purity, and the evocative strength of the peaks—elements that, in some way, transcend matter and take on symbolic and cultural value.

Hima Soul's source capital resides in the quarries of Sichuan, on the eastern side of the Himalayas. Here, Shangyue Mining operates the extraction of Hanbaiyu, a marble whose compactness, purity, and grain uniformity qualify its absolute value—the material that defines a new benchmark of excellence in the sector. With reserves exceeding a billion cubic meters, the company ensures production consistency and supply governance that are essential for managing very large-scale orders and projects.

In Italy, the third generation of Marmi Ghirardi, active since 1938, serves as the hub for critical selection, virtuous transformation, and installation. The company embodies the essence of Made in Italy as a laboratory of innovation and tradition, translating raw material into timeless works through a disciplined fusion of high-end craftsmanship and design engineering.

Shangyue Mining taps into the profound history of the material, positioning itself as the guardian of a millennia-old narrative sculpted within the depths of the Himalayas; Hanbaiyu, in essence, goes beyond the concept of stone to become a medium of timeless luxury. Shangyue delivers rarity, where Hanbaiyu blocks and slabs are transformed into a project of exclusive identity, fostering a partnership for the creation of lasting value and enabling contemporary architecture to seamlessly connect with a historical thread, thus proposing luxury as the confluence of nature's excellence and human ingenuity. Their core business is the global propagation of an aesthetic canon.

In parallel, the contribution of Qamar El-Muneir is not just financial but geopolitical: it consolidates the brand's global positioning, strengthening its strategic presence in the Middle Eastern markets. In this region, white marble is a design and climate comfort element, crucial for its capacity for light reflection and surface thermal control in prestigious contexts ranging from public and religious buildings to luxury residential projects.

The Hima Soul Collection is structured into five references, a chromatic pentagram centered on white, which is the archetype of the interaction between light, space, and surface. This versatility meets the needs of contemporary architecture, offering solutions for continuous surfaces, flooring, cladding, and highly complex sculptural elements: Hima Soul Pure (lactic essentiality), Hima Soul Classic (discreet pearlescent veining), Alba Striata (dialogue with smoke-grey), Alba Striata Gold (exaltation of the diagonal pattern), and Oly White (distinction through pictorial veining).

Presented at Marmomac 2025, Hima Soul is configured not merely as a product launch, but as the affirmation of a disruptive business model. We are talking about a strategic transnational joint venture that, in the stone sector, leverages the synergy between intrinsic local culture and technical competence of the highest level. A project that does not limit itself to transforming the most refined natural stone but elevates it to a genuine instrument of competitive positioning.

Hima Soul generates a platform for qualified dialogue and direct engagement with the global elite of architects and designers, guaranteeing privileged access to the highest-profile projects. It is essentially the shift from supply to project leadership.