Feeling at ease in a comfortable and warm environment, in connection with the reassuring elements of nature. This dimension is also possible through the use of porcelain stoneware surfaces, thanks to the technological innovation developed by companies in this sector. The new wood-effect surfaces are able to recreate knots, veins, imperfections typical not only of wood, but also of the 'handmade' and the weave marked by time. Whether wall coverings or floor coverings, these always guarantee the high performance of ceramic products, with unalterable patterns and textures, and are produced in compliance with the strictest environmental standards on sustainability.

Among the companies that best express this attitude is Ceramiche Keope, which at the 2023 edition of Coverings - the prestigious event that brings together the major players in the US ceramics market - presented its new Journey wood-effect collection. With this lively and vibrant series, which wins you over at first glance with its elegant naturalness, Ceramiche Keope combines aesthetic value and domestic cosiness.

The collection features freely combinable planks in different widths, and reinterprets the classic essence of oak in four different shades. The modularity and style of the Chevron format define the character of a timeless collection, suitable for both indoor and outdoor surface coverings.

The four available nuances: the straw-blond shades of Almond, the lightest and brightest shade, warm up in Honey, a full colour with colour transitions ranging from hay yellow to honey; Caramel is an autumnal shade: a hazelnut base with tobacco veins and warm notes reminiscent of caramel, while Bone reveals very modern grey and beige shades capable of giving depth to the surface.

The four warm and luminous oak wood essences are joined by a new decorative line of wallpaper-effect porcelain stoneware with a botanical theme, with four different patterns: Blossom, Leaves, Watercolor, Springtime. These patterns with a retro-chic aesthetic reproduce flowers and leaves in a seamless graphic or watercolour style, offering delicate shades that are easy to use.

To play with Ceramiche Keope's different collections, a new Virtual Configurator is active on Match App that allows you to design your own environment, testing colors, sizes and surfaces.