Biophilia and Greentecture, two trends to bring nature closer to cities

In recent years we hear more and more about two parallel and complementary concepts, Biophilia and Greentecture. The first to use the term “biophilia” was the German psychoanalyst Erich Fromm, who used this word to describe man's irresistible drive towards nature. By “biophilic architecture” today, we mean a series of strategies to be adopted in the construction of public and private spaces fostering more sustainable urbanization, aimed to reduce the temperature in major cities, mitigating pollution and creating a natural environment resilience. Greentecture refers to the green architecture concept and a desire in society to return to nature. Both terms are at the heart of the first Neolith's Trends Study, Inspiring Living For Tomorrow. Lifestyle Trends 2024, that exposes the various advantages of a green approach to design, and how this way of understanding design is not a passing fad, but an attitude destined to change the world of architecture forever.

Neolith works in this direction by offering a wide range of indoor and outdoor surfaces that generate continuity, bringing the living room into the garden and the garden into the living room. Neolith surfaces contribute to the creation of hybrid spaces that invite enjoyment according to the highest levels of design and comfort throughout the year, starting with their colours, designs, textures and finishes to create unique projects.  The company’s surfaces on building facades of all types – residential, offices, hotels, institutions – are sustainable throughout their life cycle, bringing beauty, quality, technical performance, durability and ease of maintenance, while also ensuring maximum construction efficiency. Made with all-natural products, mostly recycled, they facilitate air circulation to prevent condensation and offer thermal insulation, which eliminates thermal changes in temperature to achieve energy savings. At the same time, they offer solar protection, creating thermal comfort inside buildings and enhance acoustic insulation, which increases the level of acoustic absorption. Impermeability is another advantage, which prevents water filtrations and protects the building structure.

With respect to the company, The Neolith Group has a sustainability plan that positions it at the forefront of the sector as it concerns caring for the environment. That is why the firm has just presented its new campaign Sustainable Beauty. Through an ode to responsible and sustainable beauty, the global leader in sintered stone is looking to the future and towards building a better world through beautiful spaces meant to be lived in while always respecting and caring for the environment and all the professionals in its value chain. Aware of its responsibility as an industry, Neolith has undertaken a decisive commitment to improve the environment and reduce its impact thereon, all while creating enjoyable spaces. And it’s doing so under the concept the campaign is named after, Sustainable Beauty, which comprises three fundamental ideas: Beautiful Environment, Beautiful Creations and Beautiful Community.