There is a profound relationship between architecture and its landscape – whether rural, mountain, desert or marine – and this connection charges the project with responsibility and meaning. Preserving the identity of a territory and its scenarios in the speed of ongoing transformations is one of the questions opened up by the European Landscape Convention.

What is architecture's role in relation to the landscape? How does the landscape transpose, "adopt" architecture? These are fundamental questions for any designer faced with natural contexts. The project can only arise from the reciprocal relationship between the two factors. FMG Fabbrica Marmi e Graniti's new concept "Strong Soul, Natural Essence" represents this harmony and the values of the Brand, for which nature is an admired and respected inspiration, and architecture is its elegant and essential representation.

Strong Soul, Natural Essence interprets the combination of FMG's high-tech soul and its respectful relationship with Nature. The porcelain stoneware surfaces in the campaign blend perfectly with uncontaminated landscapes. They become a mimetic and evocative frame of the landscape, making the boundary between the work of nature and that of man imperceptible.

In the visuals we find the large slabs of Marmi MaxFine Verde Persia creating a confrontation between the mountain landscape and the domestic space, the Marmi MaxFine Rosso Lepanto surfaces dialogue with the imposing rocks of the Grand Canyon, while the Marmi MaxFine Kuroca slabs delicately relate to the outdoor flora.

Those represented by the concept are just a few of the many surfaces capable of faithfully reproducing nature while respecting its resources. These properties are among the reasons that make FMG, a Brand of the Iris Ceramica Group, a world leader in the production of high quality technical porcelain stoneware slabs.