New BMW iX: design meets technology

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In the new BMW electric SUV comfort and style are combined with the best of technology and safety, creating a perfect harmony between driver and car.

Quiet, powerful, luxurious, manoeuvrable and spacious. The new BMW iX represents a major step forward in the ongoing transformation to electric mobility.

The cabin of BMW's new electric SUV is undoubtedly where the most exciting new features have been introduced. The minimalist dashboard is dominated by the large BMW Curved Display screen, bringing together a 12.3-inch digital instrument cluster and 14.9-inch infotainment touch screen with BMW Intelligent Personal Assistant. All the technology in the car is immediately at the driver's fingertips.

The interiors are designed to offer quality of life and well-being for five people and are characterised by a sophisticated and futuristic design, thanks to the skilful combination of different materials, studied in every detail.

Design and technology dialogue to create a perfect harmony between the car, its driver and its inhabitants. The result is a truly immersive experience, offering completely BMW-like driving pleasure at all times. The new BMW Operating System 8 is the element is the element that allows natural communication with the car: there are few buttons around and, in addition to the elegant and intuitive user interface, the system can be controlled via the intelligent digital assistant, with Voice and Gesture Control.

The wide range of driver assistance systems ensures maximum comfort and safety in critical traffic situations, for example with steering assistance, shift assistance or lane keeping. Another highlight is the 5G-ready data transmission. An interior camera transmits images of the interior to the smartphone - another very useful feature in the event of abandoned objects or for security when the burglar alarm is triggered. The new BMW iX is the electric car ready to take us into the future.

BMW Italia
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