The new graphic system takes into account the figurative relation between such elements and proposes a simplification in form, taking them to their minimalist expression to retain its essence but with a fresher and dynamic form. This new take on graphism translates into endless compositional possibilities that apply significantly to the brand’s identity, communication, architecture and interiorism.
The chromatic palette, born from the unmistakeable mosaics that gave the brand its personality, are contrasted with a white hue inspired by sugar.
El Moro, Mexico City, Mexico
Program: restaurant
Architects: Cadena Asociados
Area: 818 sqm
Completion: 2015