As has long been known, more and more adults, especially Millennials, are driving the growth of the toy market, partly for hobby and collecting, but largely out of nostalgia. So, it’s no surprise that Lego is increasingly targeting this audience. The latest release is a collaboration with Pharrell Williams, which blends his passion for space and the power of curiosity—according to the artist, a true vital and creative force present in each of us. The cosmos thus becomes the realm where imagination knows no bounds. In essence, imagination can take us anywhere we wish to go.

This gave rise to “Over the Moon,” a spaceship that takes off with rainbow propulsion. It comes with a set of 51 different heads, symbolizing complete inclusivity, extending the same message to not just one group of people, but to everyone.