In Milan, 4 illustrators colorize the Apple Store with the Pride rainbow

From June 23 to July 3, an installation celebrates the Pride Month covering the steps of Apple’s Piazza Liberty with auteur illustrations.

Piazza Liberty, Milan, Italy Image courtesy Illustri Festival

Piazza Liberty, Milan, Italy Image courtesy Illustri Festival

Piazza Liberty, Milan, Italy Image courtesy Illustri Festival

Piazza Liberty, Milan, Italy Image courtesy Illustri Festival

From 23 June to 3 July, the steps of the amphitheater of the Apple Piazza Liberty store light up with the colors of Pride, thanks to the initiative organized together with the biennial Illustri Festival, in its fifth edition, which brings to various Italian cities 500 works – signed by over 100 illustrators and divided into more than 10 exhibitions.

The illustrators Camilla Falsini, Riccardo Guasco, Francesco Poroli and Irene Rinaldi combined their works in a single installation, as a visual parade, reaffirming the solid inclusive message: “Love is Love”.

Francesco Poroli, who also led the project as director of Illustri Festival, said: “The steps of the amphitheater in Piazza Liberty lent themselves well to the management of a collective project that would preserve the integrity and uniqueness of the styles of each illustrator, and at the same time united these diversities making them converge in a single message”. For Poroli this is “a colorful and bizarre hymn to diversity as a wealth”.

Piazza Liberty, Milan, Italy

Image courtesy Illustri Festival

Piazza Liberty, Milan, Italy

Image courtesy Illustri Festival

Piazza Liberty, Milan, Italy

Image courtesy Illustri Festival

Piazza Liberty, Milan, Italy

Image courtesy Illustri Festival