Pink is a strong colour

The pink and embracing touch of India Mahdavi, mixed up with brass, ocher and white, becomes the strong sign of the new REDValentino shop in Milan.

India Mahdavi, negozio REDValentino, Milano 2017
The 160 square meter new REDValentino store features a brass and glass facade, inviting customers to discover a new intimate and enchanting space, allowing them to dream and tell stories. The oneiric atmosphere is set free creating striking contrasts with a harmonious overall mood.
India Mahdavi, REDValentino shop, Milan 2017
India Mahdavi, REDValentino shop, Milan 2017

The sinuous lines of each element within the store blend with the collections, giving life to a myriad facets and endless interpretations. Visual and tactile contrasts animate the versatile and multiform space. White, pink, and ochre as unifying symbols of this romantic and rebellious space. It is an original combination that sees brass blend to velvet, pink and white terrazzo blend with Rubik and Lolita displays and aligned with Charlotte chairs. All unique elements that have always distinguished the original design of India Mahdavi.

REDValentino is a brand with a dreamy and romantic spirit, narrating a story that combines the eccentric and bold style with vibrant design. A new goal, beginning of a new adventure in the dynamic and energetic city of Milan, where experimentation is rule and dreaming is a must.

RedValentino, shop in Milan
Design: India Mahdavi with Pierpaolo Piccioli
Year: 2017

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