Lexus Design Award

Lexus announces the selection of 12 finalists for the international design competition Lexus Design Award, centred this year around the theme of “Senses”.

Emanuela Corti e Ivan Parati, Sense Wear. Sense-Wear è una collezione di abiti e accessori che sottolineano l’uso dei sensi. Mentore: Robin Hunicke

The twelve finalists of the third Lexus Design Award – an international design competition that was launched on August 11, 2014 centred around the theme of “Senses” – have been selected by jury members composed of world-renowned designers and creators.

Keita Ebidzuka, ANIMAL MASKS. ANIMAL MASKS permette a chi la indossa di vedere il mondo attraverso gli occhi degli animali, evocando un mondo mitico dove il simbolismo incontra la realtà. Mentore: Neri & Hu — **Top** : Emanuela Corti and Ivan Parati, Sense Wear. Sense-Wear is a collection of garments and accessories that emphasize use of human senses. Mentor: Robin Hunicke. **Above** : Keita Ebidzuka, ANIMAL MASKS. ANIMAL MASKS allow wearers to see the world through animals' eyes evoking a mythical world where symbolism meets reality. Mentor: Neri & Hu

Among the finalists, four are receiving the unique opportunity to create a prototype of their project, with the help of renowned designers: Robin Hunicke, Arthur Huang, Max Lamb and Neri & Hu. Each of them has personally selected the finalist they will mentor, based on uniqueness, originality, relevance to the theme and the possibility of making a prototype. A Lexus Design Award Grand Prix Winner will also be nominated from among these four prototype finalists.

The prototypes will be displayed together with the other eight entries in the Lexus space in Zona Tortona during the Milan Design Week from April 14 to 19, 2015.