Designing the shop for by | n, Nendo wanted to combine the novelty of the commercial back yard, in which new products arrive straight from the workshop, with the excitement of playing in the back yard at home.
Backyard by | n
The shop design for by | n, an original brand with all nendo-designed products, refers both to a shop’s storage space or loading dock and a tiny paradise for children.
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- 14 November 2014
- Tokyo
Simple white fixtures bring out the rich variety of the different products, and the plinths and stands’ plywood texture appears gradually towards the base.
Most shops hide the plywood base of their fixtures under licks of paint, so showing it like this brings the shop’s “backyard” into the shop itself, casually and nonchalantly creating a link between the hidden world of production and the shopping experience. This design wants to offer a tantalising glimpse into the back of the shop, and provide a space that’s truly appropriate as a Backyard.
Backyard by | n, Shibuya Seibu, Ikebukuro Seibu and Yokohama Sogo, Tokyo
Program: shop
Design: Nendo
Completion: 2014