As the towers gradually empty, the platforms underneath will lower, thus changing the structure of the pavilion. The progressive emptying of the towers will be recorded in real time and can also be followed via social media.
Through this experience visitors will learn about the diversity and quality of Swiss food products and be prompted to think about their behaviour as consumers. Switzerland intends to present itself as a country with a deep-rooted sense of responsibility and solidarity in the area of food.
The pavilion combines industrial elements and tradition. While the towers, acting as deposits, recall the world of technology and machinery, the wooden terrace and buildings with gabled roof allude to the traditional Swiss villages.
Much of the Swiss pavilion provides open access areas in which visitors can move around freely, while there is a ticketing system for accessing the food towers located in the center.
Arriving from the Decumanus, the majority of visitors enter via a ramp leading to a raised terrace that houses at its center, a courtyard where the five towers are situated.
On the terrace visitors can find the reception where they can collect their tickets to the towers, a stage for concerts and a tavern with restaurant, shop and VIP lounge in the loft area. On the platform they can view a themed exhibition on food types and nutrition in Switzerland.
Swiss Pavilion, Expo 2015, Milan
Project: Netwerch GmbH Brugg