.bijouets

The young brand .exnovo joins .bijouets that declines 3D printing and traditional techniques in a range of jewelery and accessories, including a line of customizable sunglasses.

HSl’s young brands, .exnovo and .bijouets, are pioneers in realization of the exclusive products through the use of the Industrial 3D Printing technology.

The .exnovo creations include limited editions lamps, vases and trays made out of polyamide (also known as nylon fibre), sintered by professional 3D printing. The .bijouets collections include designer jewels and accessories: necklaces, rings, bracelets, earrings, brooches presented in Milan at White and in Verona during Cersaie.

During Maker Faire Rome .bijouets will presente also Cambiami (“change me”), a line of customizable sunglasses made with 3D printing technology and born from the desire to have a product changeable and customizable, able to adapt to the daily mood of each person.

Cambiami comes from an idea by Studio D’Arc (Desperate Architects Rome City), an architecture and design practice founded in Rome in 2007 by Rosa Topputo and Alessio Tommasetti, in collaboration with Valentina De Santis. The project was discovered thanks to the contest DesignWinMake 3D Edition sponsored by MakeTank, the marketplace of Italian Makers.

3D Printing or additive manufacturing is the process of making a solid object directly from a 3D CAD file: these technologies, along with hardware and software “tools” that are easy to use even for amateurs and not just IT professionals, offer opportunities that were unthinkable just a few months back in terms of 360° creativity, socializing, new ways of working; they integrate perfectly with the main on-line technologies, are democratizing tools, but they are for open minds, minds that are receptive to change, creative broadly speaking, and above all young.

The global market scenario seems to be a simplified model: 3D Printing is referred to in terms of self-production, as a factory in a room, where an object is created, designed and developed. It is an activity that doesn’t appear to consider the importance of added value. However, if this model is to remain truly competitive in the long term even for micro companies, it should not only be considered in terms of rapidity, versatility, and accessibility but also in terms of competencies, strategies, resources: simply put, the ability to be entrepreneurial and to do business.

This is where 3D Printing by .bijouets comes into the picture: an analog-digital industrial model where technology is a tool that is placed at the service of master artisans, of experts who are able to create on the one hand and to search for beauty through technical perfection on the other, to transform “know how” into art.