Vodafone CEC

The Vodafone Center in Prague – designed by Io Studio – is dominated by a central installation which provides a slow transition between the real world and the digital dimension.

The Prague’s Customer Experience Center for Vodafone was etablished for the presentation purposes to the clients.

The space which leads into the customer’s tour firstly provides a relaxation zone from where the individual is intuitively lured past the “organic walls” towards the entrance welcome zone. The main part of the presentation occurs at the central – “Onenet” object which leads from the back section via a narrow corridor and provides every customer with a slow transition between the real world and the digital one. From there they continue to another two separated and differently shaped parts where the tour comes to an end.

Io Studio, Vodafone CEC, Prague

The goal was to create a space which reflects the corporate identity. The most important role of the presentation is to focus on the customer solution known as the  “Onenet” product.

The whole proposal is designed to be mobile. All construction is designed and prepared so that it can be completed within 5 working days, completely disassembled and transported to a new location with no detriment to the appearance or quality. The maximum size of all structures corresponds to the minimum size of door openings of a standard administrative building.

Io Studio, Vodafone CEC, Prague
Io Studio, Vodafone CEC, Prague
Io Studio, Vodafone CEC, Prague
Io Studio, Vodafone CEC, Prague
Io Studio, Vodafone CEC, Prague
Io Studio, Vodafone CEC, Prague


Vodafone CEC, Prague
Program: retail
Architects: Io Studio (Luka Križek, Radek Bláha)
Completion: 2011