Merel Bekking / 149

The objects in the Brain Manufacturing series that Merel Bekking has presented this year at Fuorisalone, at Ventura Team Up, are all made from red plastic. 

All have an organic form with a vaguely 50s feel. We talked to her to find out what was behind the creation of these objects. The volunteers who took part in the project, who were all unaware of the aim of the research, viewed a series of images selected in advance with the help of Dr Steven Scholte. Their brain responses, recorded using the scanner, mostly favoured the colour red, organic forms and plastic. 

The shapes of the objects created were among those seen by the volunteers. For the young designer this experiment has provoked “more questions than answers”. There are two possible, but opposite, outcomes. On the one hand, there is the desire that each of these objects, such as the fruit bowl, could become an industrial product; on the other, there is the idea of designing a hyper-personalised object for every single customer, building a very close relationship with the client and transforming magnetic resonance into a “craft tool” for design.

8–13 Aprile
Merel Bekking
Brain_manufacturing
via dei Canzi, 19 Milano