Emmanuelle Moureux has created an installation for the launch of UNIQLO’s spring item, Linen.
Uniqlo installation
Emmanuelle Moureaux has created a window installation for the launch of UNIQLO’s spring item, based on the concept of colorful wind.
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- 26 March 2014
- Tokyo
Linen’s breathable and cool feelings, its soft and supple texture, were expressed in the installation as the colorful and refreshing spring breeze.
The concept is “colorful wind”. The paper strands in 100 shades of colors are floating and swaying above the mannequins, giving the feel of standing in the spring breeze. The gentle swaying motion of the floating volume of colors is expressing the beginning of new season on the colorful wind.
Beginning from Ginza flagship store then to other flagship stores, it is a simultaneous 26 global cities art installation in 8 countries (51 stores).
Mannequins are placed under the floating volume of colored strands. With the fans placed on the floor, the paper strands lightly lift up into the air and gently sway above the mannequins. The mirrored ceiling gives overflowing effect of colors from the glass case into the store.
UNIQLO window installations, Ginza Flagship store
Design: Emanuelle Moureaux
Date: 4 - 27 March, 2014