Designing from a single gesture: Vaselli’s latest collection
The Hoop series translates a morphological gesture into a family of travertine bathroom furnishings, where the poetry of the material meets the rigor of form.
For Médiacité, the challenges were many. The most important of these was probably to transform a totally moribund area into a new dynamic and attractive urban centre. To make one of the largest brown-field sites in the city centre, a genuine "city within a city", multifunctional and simultaneously dedicated to business, recreation, culture, and economic activities with high added value. Everything based on a central theme (in terms of image as well as socio-economic development for an entire region): the audiovisual and media.
Designed with an extreme concern for aesthetics and the functionality of sustainability, Médiacité expresses the philosophy of the Wilhelm & Co group perfectly. Combining modernity and high environmental quality, it would also like to be seen as a bold and functional architectural design signed off by the English architect designer Ron Arad along with his well- known consultants Jaspers-Eyers and Chapman Taylor. The Design and Architecture unit of Wilhelm & Co, directed by Nicole Van den Plas, has been the partner accompanying all the examples of this architectural flamboyance, which has already made an impact on the transformation of a whole neighbourhood.
In the manner of futurist and space age towns of the “3D” culture, Ron Arad has outlined for Médiacité sinuous, tubular architecture more than 400 metres long, both hyper-artificial and hyper-natural. Artificial in the innovative materials in its structure, natural in its aerial texture, its organic form and its daylight. Playing on the curves and the anamorphosis, the space lives and breathes. Walking through it even seems like a game when the sky is transformed into a red, transparent chessboard.
Images from above: Photo JL Deru; Photo Van Gelooven; Photo Van Gelooven; Photo JL Deru; Photo JL Deru; Photo JC Dessart
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