The Biennale becomes Kraftwerk

On the wake of last week's presentation, President of La Biennale di Venezia Paolo Baratta discusses the 2014 edition, reaffirming the will to create a memorable edition, enlarging the event's scope and importance.

The production rhythm of great cultural events never slows down. If the critics and audience are still evaluating the numbers and legacy of the last edition of the Venice Architecture Biennale, La Biennale di Venezia is already preparing the 2014 event. On the wake of last week's presentation, Domus has talked to the institution's President, Paolo Baratta, to discuss the ways in which the 14th International Architecture Exhibition is being prepared, and what choices will guide the dialogue with the edition's director, Rem Koolhaas. From this encounter emerges a will to create a memorable edition, enlarging the scope and importance of the Architecture Biennale.

Domus: What direction has the Biennale taken in recent years and how will this affect the structure of the 2014 Architecture Exhibition?
Paolo Baratta: Since the 1998 Art Exhibition, we have had one international exhibition plus all the ones in the national pavilions. In other words, the world has been portrayed in the main exhibition (which has, since then, been held in the former Padiglione Italia and at the Arsenale, refurbished for the purpose) and the national pavilions have, more patently, become original, specific and independent contributions providing a plurality of voices. With this new formula, we had a curator of the main exhibition plus 80-90 international interpreters illustrating as many different visions — all in line with today's Art Exhibition. These days, an event of this kind can no longer be expected to showcase the birth of currents and movements as it sometimes has done in the past. We no longer see emerging movements that wish to assert themselves as such. There is a big world of free artists who are all choosing their own paths and their own autonomous and independent methods of creation. The Exhibition must convey a geographical pluralism that has nothing to do with national borders — a pluralism of voices bound by different threads across space and time. Within this framework, each curator adds his/her own brushstroke, boosting one aspect or another and increasingly seeing present time in light of what has come before.
Top: Paolo Baratta with Rem Koolhaas, who will direct the 2014 Venice Architecture Biennale. Above: Paolo Baratta with Bice Kuriger, curator of the 54th Venice Art Biennale, in 2011
Top: Paolo Baratta with Rem Koolhaas, who will direct the 2014 Venice Architecture Biennale. Above: Paolo Baratta with Bice Kuriger, curator of the 54th Venice Art Biennale, in 2011
In the case of Architecture, on the other hand, the evolution witnessed in our times prompted a dominant core theme. We find ourselves at a critical time when there is a huge tendency to use architects to "create a spectacle", i.e. to produce flamboyant works with strong messages, works intended to make an impact both in the positive sense of conveying great energy and in the negative one of indirectly expressing the difficulty and growing inability to address the development of the city and local areas. This situation has generated extraordinary new ideas but also widespread ordinariness all around them. The great couturier has been flanked by the emergence of a prêt-à-porter based on the monotonous and banal imitation of forms that leaves the urban problems and social issues of the metropolis out of architecture seen in as a receptacle of thought and civil aspiration.
Paolo Baratta. Photo by F. Galli. Courtesy of La Biennale di Venezia
Paolo Baratta. Photo by F. Galli. Courtesy of La Biennale di Venezia
Over the past four years, I decided that this should be the specific focus of study: the rift — although it might also be called schizophrenia — between architecture and society. Architecture has pursued its own path with, indeed, splendid champions who single-handedly counter all the confusion and chaos with their buildings but this has generated a wide gap between the discipline and its incredible potential, a phenomenon summed up by the triumph of our archistars. Take note, many of them are fine figures who have conducted fascinating research. It is the clients who are to blame if they have become archistars destined to create spectacles. These are not party-makers but great architects who have emerged by virtue of their expertise, great architects but to whom society's commissioning bodies often offer an opportunity to show off. There is even talk of the Architect experiencing an identity crisis. So, I decided that the Biennale should gradually start to highlight the pressing need for and importance of dialogue between architecture and its reference audience, individuals and institutions alike.
I think it is good to have Koolhaas, who is a great star of the firmament of our times but also a relentless researcher
Paolo Baratta with David Chipperfield, who directed the 13th International Architecture Exhibition <em>Common Ground</em>, 2012
Paolo Baratta with David Chipperfield, who directed the 13th International Architecture Exhibition Common Ground, 2012
What is the next step in this direction?
To engage one of the most important architects of our times in a reflection, someone who has lived through their major phenomena and someone who has both surprised and conducted research: Rem Koolhaas. The mere fact that Koolhaas has agreed to such an operation is significant. The Biennale steals time from professional projects. It is a commitment and a risk. The Biennale is not the Pritzker and, indeed, I have received distinguished refusals in recent years. The first really new thing about this Biennale is the fact that Koolhaas has said yes and is willing to put himself on the line — and that he has agreed to put himself on the line in an architectural reflection and study.
Paolo Baratta with Aaron Betsky, who directed the 11th International Architecture Exhibition <em>Out There: Architecture Beyond Building</em>, 2008
Paolo Baratta with Aaron Betsky, who directed the 11th International Architecture Exhibition Out There: Architecture Beyond Building, 2008
How did you pick the curator?
The choice of curator is the product of research that follows a consistent approach and laid out in a preliminary presentation to the board of directors. The proposer has a specific responsibility to illustrate clear objectives. In the case of the Biennale, it is not a question of awarding a professional appointment (creating exhibitions is not specific to the architectural profession). You have to choose an artistic director who will complete the Biennale's organisational structure with an ability to imagine, create and produce. I have frequently said that this choice must convey the Biennale's capacity to perceive the most fitting choices but also to give the artistic director a free hand. Such clarity is not achieved via selection committees, which normally tend to compromise before they even start the selection process. I spoke at length to Koolhaas before he agreed to do it, meaning he could be appointed much earlier than in past years. At the same time, I am immensely grateful to Chipperfield for agreeing to do it at the last minute and having come up with a memorable exhibition. But it is not only a question of convenience. If the Exhibition had continued along the lines of those seen years ago, when the curator "invited" architects, Rem Koolhaas could have produced one in just a few weeks. He would have no trouble quickly sourcing 50 great architects willing to bring their own installations. We decided to take all this extra time because the research contents we want to give the Exhibition take time and the time will perhaps serve to launch a new series of exhibitions with a different approach from before.
Paolo Baratta with Kazuyo Sejima, who directed the 12th International Architecture Exhibition, 2010
Paolo Baratta with Kazuyo Sejima, who directed the 12th International Architecture Exhibition, 2010
If we are right, if we want to come through the crisis of the relationship between architect and society and if we want to reflect and, why not, rethink many things about architecture, then I think it is good to have Koolhaas, who is a great star of the firmament of our times but also a relentless researcher. To pursue this objective, we shall boost the Architecture Exhibition with workshops and meetings, turning it into a Kraftwerk (as defined by a great curator of the past) that is a powerhouse of energy, week after week and for months on end. It will no longer be the Art Exhibition's little sister. This is partly why we are bringing the opening forward by two months. It allows us to fill it with initiatives that will give it an active role as a place of encounter and research and a point of reference for universities the world over. The development of the Biennale College project can only benefit from this.

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