A retro-futuristic boutique with a ceremonial atmosphere

Liang Architecture Studio designs a women’s clothing store in Hangzhou, China, featuring sculptural concrete furnishings and heavenly lighting.

At the corner unit of a busy street in Hangzhou, China, Liang Architecture Studio curated the interior of a women’s clothing store. Inspired by the 1950s film icon, the Audrey boutique combines asl on interior themes of retro aesthetics and futurism to create a dramatic space where “past, present and future come together.”

Invited by a generously curved glass facade, customers are immediately welcomed into a symmetrical display area composed of semi-circular volumes. Centrally, five enclosed seats and a diamond-shaped lighting system create an atmosphere of ritual.

Liang Architecture Studio, Audrey, Hangzhou, Zhejiang, China, 2021. Photo Shao Feng

Denying the use of partitions, the design team focuses on the design of objects, responsible for the functional definition and layering of the space. Exhibition walls, furniture, and even structural hermeneuts are therefore detailed by curvilinear micro-concrete devices, which now dilate the space, now compress it, creating intimate niches.

The soft fabrics and wood textures that detail the furniture contrast with the coldness and rigidity of the concrete sculptures, where the characteristics of the materials and organic forms help to blur the boundaries between different areas.

Liang Architecture Studio, Audrey, Hangzhou, Zhejiang, China, 2021. Photo Shao Feng

The second floor, connected by a burgundy red spiral staircase, is instead a VIP exhibition area. To give the customer experience a ceremonial tension, the symmetrical Brutalist furniture creates a reserved and silent environment, similar to the ethereal atmosphere of a church.

Liang Architecture Studio, Audrey, Hangzhou, Zhejiang, China, 2021. Photo Shao Feng
Project:
Audrey Boutique
Architecture studio:
Liang Architecture Studio
Creative directore:
Xu Liang
Chief deisgner:
Sun Yongfang
Decorative design:
Wang Xinyan
Design team:
Sun Yongfang, Zhou Zesi, Wang Xinyan, Cheng Pingping, Li Qing, Lu Xin, Xu Liang
Lighting design:
Liang Wei, Yang Ke
Construction firm:
Zhima Decoration Engineering Co., Ltd.
Location:
Shanyin Road, Xiaoshan District, Hangzhou, Zhejiang, China
Typology:
retail
Total area:
300 smq
Completion:
2021

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