On the occasion of Milan Design Week, Rossignoli – the historic bicycle shop and resting place for cyclists in the Brera district – is hosting an installation created by USM and the international media brand Monocle. Together with the ever-present bicycles, plants and modular furniture become the protagonists of the space. The exhibition explores the topics of circular economy and sustainability, presenting a talk moderated by Monocle on “how to improve the design industry”. From 4 to 10 September, visitors can take part in the programme of meetings of the shop and participate in the competition to win two Rossignoli bicycles in the Swiss company’s colours: they will have to guess the number of ball joints in the furniture of the installation.
Rossignoli bike shop houses plants and modular furniture
Sustainable design and green mobility are at the centre of the Cycle or Re-Cycle exhibition, created by USM and Monocle at the historic Brera shop.
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
Photo Chiara Goia
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- Francesca Grillo
- 08 September 2021
- Brera, Milan
- Cycle or Re-Cycle
- USM, Monocle
- Biciclette Rossignoli, Corso Garibaldi 71, Milan, Italy
- 4-10 September 2021 (from 10am to 8pm)