On the occasion of Milan Design Week, Rossignoli – the historic bicycle shop and resting place for cyclists in the Brera district – is hosting an installation created by USM and the international media brand Monocle. Together with the ever-present bicycles, plants and modular furniture become the protagonists of the space. The exhibition explores the topics of circular economy and sustainability, presenting a talk moderated by Monocle on “how to improve the design industry”. From 4 to 10 September, visitors can take part in the programme of meetings of the shop and participate in the competition to win two Rossignoli bicycles in the Swiss company’s colours: they will have to guess the number of ball joints in the furniture of the installation.