A cosmetics store halfway between an old pharmacy, an industrial warehouse and a modern boutique

In the heart of Hong Kong Aim architecture designs the shop window of the virtual cosmetics store Harmay that reflects the dual nature of the online-offline brand.

In 2017, online cosmetics retailer Harmay entered the real world with its first store in Shanghai designed by the international architecture firm Aim.
Two years later, Aim is called upon again to create the brand image that this time takes shape in the city of Hong Kong: a physical place where retailer and consumer have the opportunity to meet and get to know each other, where online orders arrive live and the selected products are carefully packaged by real people and shipped around the world.

The steel and glass display window illuminated by led signs stands out among restaurants and shops on a narrow and lively street in Hong Kong. Inside, the exposed brick walls, the raw reinforced concrete structure and the continuous floor create an illusion of unexpected spaciousness.

Aim Architecture, Harmay store, Hong Kong, 2019
Aim Architecture, Harmay store, Hong Kong, 2019

The walls of the stainless steel drawers placed in the form of a curtain wall on the mighty concrete pillars prepare for the scientific storage of the products and confers the space an orderly and relaxing, almost austere image, reminiscent of the order and precision of the virtual world. Small signposts invite the guests to open the drawers that reveal their contents.

Harmay store
Hong Kong
Design team:
Aim Architecture
141 sqm

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