Atlas Concorde: The Courage of Design at Cersaie

Design is not for the faint of heart. It’s a courageous act that questions, disrupts, and then reassembles a space into a bold new harmony. Now in its 42nd year, Cersaie is the international stage where this challenge is renewed. As the biggest event dedicated to surface and bathroom design, the fair is the perfect place for Atlas Concorde, an undisputed industry leader.

The company from Emilia, a major global player in the ceramic sector, is showcasing its "One Space. Excellence on Stage" exhibition (Hall 30, Booth C4-D5, C3), which presents an innovative take on modern living. This product ecosystem seamlessly integrates offerings from Atlas Concorde, Atlas Plan, and Atlas Concorde Habitat, creating a cohesive narrative.

The exhibition takes visitors on an immersive journey through a multitude of inspirations where the material itself becomes a character. Guests enter a kind of sensory metropolis—a space where technology isn't the goal, but a means to enhance the design story. The narrative unfolds across five new collections, each with its own history and identity.

Boost Vision is where city meets nature. In an era where the line between indoors and outdoors is increasingly blurred, Boost Vision goes beyond simply reinterpreting stone and concrete. It blends them with a metallic aesthetic, creating a material symphony that elevates urban design without sacrificing the poetry of nature. Conceived as the soul of architecture itself, this collection is a true manifesto, proven by the collaboration with Studio Park, which used it to envision an entire city.In this project, porcelain tile becomes the "fil rouge," the invisible thread that unites and gives coherence to an all-encompassing vision made of endless connections.

LOG Select captures the essence of oak. The LOG universe, a highlight at Cersaie 2024, is now enriched with a new and refined chapter. This isn't the rustic, authentic wood of before, but a selection of pure, knot-free oak. It's a collection for those who understand that true elegance lies in what's left out, not in what's shown off. A sober and sophisticated beauty, it's designed for modern spaces that need a calm, reassuring soul.

Marvel T is reimagined travertine. While some reproduce, Atlas Concorde, with its deep expertise in marble, chooses to interpret. Marvel T isn't just a tribute to travertine—it's a bold reinterpretation. It features brand-new variations, like the Halo finish, and a fresh harmony of textures and forms. The collaboration with HBA, a world-renowned architecture firm, is more than a partnership; it’s proof that design is a dialogue between different masters. Here, travertine becomes the foundation for an idea of luxury hospitality and high-end retail.

Nyra is the stone of well-being. The name feels new, futuristic. Nyra isn't based on a specific natural reference but on the vision of a stone that interacts with those who live in the space. It’s a material that blends stone and natural fibers into a novel harmony, becoming the first voice of a new aesthetic of well-being. The collaboration with Alberto Apostoli, a great wellness expert, is no coincidence—it's a demonstration that ceramic surfaces can and should speak a sensory, human language. It's the pioneer of a Nyra World that will encompass all future stone-effect collections from Atlas Concorde.

Finally, Marvel Epic tells the epic story of marble. Marvel Epic raises the bar. These aren't just surfaces but powerful, visually epic scenes. Seven prized natural stones were chosen for their ability to transform a space into a visual experience and an enchanting story. It's a collection that invites dialogue, allowing for daring material mixes or elegant "total looks" in marble.

In this showcase of excellence, Atlas Concorde is not just a company. It's a curator, a storyteller, a director who stages the evolution of design. In their hands, material stops being inert and becomes a tool for an architectural narrative that speaks not only to the eye but to the soul.