At the first stage, the consumer has to place one of the powder sachets, which come in every package, inside the Food Protector. Each package supplied by Phresh contains 12 sachets, which is enough for one year. Each Food Protector is equipped with a LED lamp that changes color over time, reminding the customer to change the powder each once every one or two months. After that, the consumer has to place the Food Protectors near his or her fruits and vegetables, whether in the fridge, basket, counter or bowl, and the powder starts protecting the produce.

“Data released by UNEP and the World Resources Institute (WRI) show that one third of the food produced over the globe, which is worth around $1 trillion, is lost or wasted during its production or consumption, said Amit Gal-Or, founder and CEO of Phresh. “In the U.S. alone, 30% to 40% of the food supply is wasted – more than 20 pounds of food per person per month.

According to Gal-Or, “Phresh’s Kickstarter campaign will help us realize our vision of creating heroic solutions that make our personal lifestyles sustainable. Each household that will use Food Protectors will be able to save up to $400 per year from the loss of spoiled fruits and vegetables, while contributing to bettering the humankind’s environmental footprint. Countless areas of our lives are touched by constant improvements – our TVs get better, our smartphones become faster, and the services we receive get quicker all the time. But food spoilage, which touches the lives of each one of us, hasn’t seen attractive improvements – until now.”