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I love packaging

Hundreds of products on show at Mudac in Lausanne describe the seductive power of packaging.

Containing, transporting, protecting, identifying and informing are some of the functions of a product’s packaging. But it doesn’t stop there. Packaging is also and above all the outer skin that makes the product more inviting and desirable, convincing the consumer to buy it. From 4 March to 1 June, this second aspect is highlighted in an exhibition curated by Claire Favre Maxwell at Mudac, the Museum of contemporary design and applied arts in Lausanne, designed by Swiss studio Fulguro. Food and cosmetics are the two sectors examined, being the two most conditioned by packaging. From unbridled luxury to products we find in supermarkets, hundreds of objects are on show that when seen together describe our way of life. In parallel, there is a presentation of a number of designers and artists who have addressed the subject of packaging, such as the group of designers Big Game with their collection of furniture Pack Sweet Pack, graphic designers Bark of London who have made an installation in Tetra Pak, and French photographer Floriane de Lassée, who has created a series of pictures of supermarket interiors.

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