Do not call it a virtual fair, nor a viewing room: Fondamenta is an ongoing project by Artissima, the Turin art fair specialized in contemporary art that will return in November 2020 with its 27th edition. It is in a digital version and represents a great collective work characterized by the quality of the artworks presented – 194, a small number – and by the in-depth curatorial research. Each gallery presents a single work, divided in four sections: Present Future, curated by Ilaria Gianni and Fernanda Brenner; Back to the Future, curated by Lorenzo Giusti and Mouna Mekouar; Disegni, curated by Letizia Ragaglia and Bettina Steinbrügge; New Entries, edited by Valerio Del Baglivo; and Main Section, on this occasion edited by Ilaria Bonacossa. The goals are many: to give prominence to the galleries, considered as the true “foundations” around which all the interlocutors of the fair system rotate; to maintain the curatorial line, also in the digital version; offer a channel with good interface and simple to explore; also call a target of new collectors, since the works can not exceed the cost of 15 thousand euros.
Fondamenta: a digital showcase for new talents and new collectors
An artist for each of 194 participating galleries, a site with an intuitive interface, a rigorous curatorial selection and a set price cap. These and others are Artissima’s new project’ ingredients, which continues the dialogue with its audience.
Courtesy the artist and Häusler, Munich, Zurich
Courtesy the artist and Espacio Mínimo, Madrid
Courtesy the artist and Lambda Lambda Lambda, Prishtina
Courtesy the artist and Lily Robert, Paris
Courtesy the artist and Isabella Bortolozzi, Berlin
Courtesy the artist and Tiziana Di Caro, Naples
Courtesy the artist and Pedro Cera, Lisbon
Courtesy the artist and Franco Noero, Turin
Courtesy the artist and Continua, San Gimignano, Beijing, Les Moulins, Habana, Roma
Courtesy the artist and Campoli Presti, London, Paris
Courtesy the artist and Barbara Thumm, Berlin
Courtesy the artist and Marfa’, Beirut
Courtesy the artist and Guido Costa, Turin . Photo by Maria Bruni
Courtesy Raffaella Cortese, Milan and Archivio Franco Vimercati, Milan. © Eredi Franco Vimercati
Courtesy the artist and House of Egorn, Berlin Produced in collaboration with Liu Xiaoguang
Courtesy the artist and Waldburger Wouters, Brussels
Courtesy the artist and Acappella, Naples
Courtesy the artist and Persons Projects, Berlin
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- Giulia Ronchi
- 16 June 2020
The new display, inaugurated at the beginning of June, will remain active until July 5. And how did the public react? To answer this question is directly Ilaria Bonacossa, director of the fair. “Fondamenta is going very well, collectors are excited about the artworks’ quality and the easyness of using the platform. I believe that presenting only 194 works, the distillate of a curatorial research, was the right choice, in line with the identity of the fair. The galleries marked their first sales, but above all they received emails of interest and request for information from people with whom they were previously unrelated. This was the goal: to grow a network of fans and collectors and to put them in contact with our galleries, which have the merit to carry out a really important job of research and selection of talents”.
HÄUSLER. Roman Signer, Barrell with Explosion (Düsseldorf) , 1992. Inkjet photography mounted on aluminium. 3 parts 60 x 40 cm (each). Ed. 6/10 + 3 AP
ESPACIO MINÍMO. Teresa Lanceta, Compenetraciones, 1998. Drawing, colour pencil and graphite on paper . 36 x 26 cm
LAMBDA LAMBDA LAMBDA. Nora Turato, Battery life and camera, 2020. Vitreous enamel on steel. 192 x 120 cm (consists of two elements)
LILY ROBERT. Josefin Arnell, Grief, 2019. 3 layers lenticular on dibond. 84 x 60 cm. Edition of 4 + AP
ISABELLA BORTOLOZZI . Juliette Blightman, Still life #11 , 2016 . Gouache on canvas . 290 x 290 cm . Unique
TIZIANA DI CARO. Tomaso Binga, Oh Oh, 1977. Photo – collage on paper. 36,5 x 31,5 cm
PEDRO CERA. Luca Francesconi, Untitled, 2016. Stainless steel, vegetable. 162 x 45 x 45 cm
FRANCO NOERO. Mario García Torres , A Small Big Mexican Splash, 2020. Mixed media on canvas. 41 x 30,5 cm
CONTINUA. Jonathas De Andrade, O espírito das águas / The water spirits, 2017. Pigment inkjet print on photographic paper Hahnemunle Fine Art Rag Baryta 215g. 63 x 100 cm. Ed. 10
CAMPOLI PRESTI. Valentina Liernur, Freedom 2, 2015. Bleach and Safety pins on denim. 153 x 143 cm
BARBARA THUMM . Anne-Mie Van Kerckhoven, Golden Cut , 2013. Ink, oil paint, lipstick and pencil on canvas. 45,2 x 35,4 cm
MARFA’. Caline Aoun, Contemplating Dispersions 2 , 2018-2019 . Inkjet print on Hahnemühle rice paper, tape . Variable dimensions . Series of 10 papers
GUIDO COSTA . Chiara Fumai, Mind Game, 2017 . Acrylic on canvas . 80 x 80 cm
RAFFAELLA CORTESE. Franco Vimercati, Untitled (Zuppiera), 1991. Silver salt print 17,1 x 21,8 cm, framed 40 x 45 cm
HOUSE OF EGORN.
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, Limited Landscape, Unlimited Wave 3
, 2015
. Video Installation, 3*7' LCD screen, acrylic fittings 6’ 11’’
WALDBURGER WOUTERS. Geert Marijnissen, Wolfskind, 2018/2019. Oil on canvas. 170x170 cm
ACAPPELLA. Hella Gerlach, Dialogo, 2019. Glazed ceramic, rope. 35 x 18 x 10 cm
PERSONS PROJECTS. Jyrki Parantainen, Map of Expections, 2005. C-print mounted on aluminum. 130 x 100 cm. Edition 4/6 + 2AP