An artist-designed supermarket pops up in London

For five days, the Design Museum shop in London will turn into a small supermarket selling essential products designed by emerging artists.

As British museums are not allowed to reopen until May 17, the Design Museum of London decided to move the art into its gift store. Open for just five days, from Wednesday 21 to Sunday 25 of April, the installation Supermarket, designed by Camille Walala studio, will stock the shelves of the museum’s Kensington High Street shop with essential items packaged in artworks by emerging artists.

Supermarket

Photo The Design Museum  

Face mask by Kentaro Okawara

Photo The Design Museum

Bread bag by Charlotte Edey

Photo The Design Museum

Fever Tree tonic by Ruff Mercy

Photo The Design Museum

Fruit & veg bags and stickers by Isadora Lima

Photo The Design Museum

Rice box by Joey Yu

Photo The Design Museum

Toilet roll by Michaela Yearwood-Dan

Photo The Design Museum

The products range from toilet roll to teabags, washing-up liquid, passata and gin, with the vital message that creativity is as “essential” as these primary items. For the occasion, the temporary shop took on designer Walala’s unique visual style of bold patterns and vibrant colours. “I wanted to do something a little bit pop and fun,” the artist commented. The project, a collaboration between the Design Museum and Bombay Sapphire, will donate all proceeds to the Design Museum’s new Emerging Designer Access Fund, a scheme that offers artists and designers free access to the museum’s exhibitions, talks, and events.