Lancia's renaissance is based on important pillars: the announcement of three new products, one every two years from 2024, an ambitious electrification strategy, a new distribution network, a new corporate identity and a new distribution model.
The new Lancia Brand Experience, increasingly exclusive and premium, starts from the new Casa Lancia dealerships. Welcoming Customers will be an authentic home feeling typical of an Italian house.
Lancia presents the new Ypsilon range, with three outfits available: Gold, Platinum and EcoChic LPG.
