Somebody

On August 28th Miranda July unveiled a new way to communicate: Somebody – an app created with support from Miu Miu, available in the iTunes store as a free download (iOS only).

When you send your friend a message through Somebody, it goes – not to your friend – but to the Somebody user nearest your friend. This person (probably a stranger) delivers the message verbally, acting as your stand-in. The app launched at the Venice Film Festival along with a short companion film, part of Miu Miu’s Women’s Tales series.

Since Somebody is brand new early adapters are integral to its creation – the most high-tech part of the app is not in the phone, it’s in the users who dare to deliver a message to stranger. “I see this as far-reaching public art project, inciting performance and conversation about the value of inefficiency and risk,” says July. 

Somebody works best with a critical mass of users in a given area; colleges, workplaces, parties and concerts can become Somebody hotspots simply by designating themselves as on.

With Miu Miu’s support, July worked closely with designer Thea Lorentzen and a team of developers at the award winning Stinkdigital to create the complex, GPS-based messaging system. Half-app / half-human, Somebody twists our love of avatars and outsourcing – every relationship becomes a three-way. The antithesis of the utilitarian efficiency that tech promises, here, finally, is an app that makes us nervous, giddy, and alert to the people around us. 

Somebody
Design: Miranda July