Two new Master Programs to design the evolving world

In a constantly changing world the design industry cannot stand still, limiting itself to looking at tradition and the classics of Made in Italy. “Design needs to question what has changed in society and how society needs to change for the future,” ADI President Luciano Galimberti said in a recent interview with Domus. “Design needs to be proactive”. In this scenario of change and constant innovation, the academic world also needs to adapt to the challenges of contemporary society and explore the new possibilities of the profession. This is what NABA, Nuova Accademia di Belle Arti, a training centre for art and design based in Rome and Milan, is doing. NABA is the largest private academy in Italy and the first to be officially accredited by the Ministero dell'Istruzione, dell'Università e della Ricerca (MIUR) in 1981. Strongly oriented towards experimentation, NABA integrates training, research and planning, promoting an interdisciplinary and socially responsible vision of artistic production. For the academic year 2020-21, the Academy renews the postgraduate training offer of the Design Area by proposing two new two-year master courses.

The new Master Degree in Social Design hybrids classic design methodologies with a more comprehensive approach towards the world of culture, society and politics. Design can put human and natural resources into the system and think about sustainability from several points of view. The two-year program will provide students with all the necessary tools to understand and interpret the complexity of the different global scenarios in which the designer is called to work today.

The current Two Years Course in Product Design evolves into Product and Service Design, investigating the new smart and ephemeral dimensions of design, which integrates the physical product with a network of digital services and artificial intelligence. The program trains all-round designers, capable of managing all phases of a project's development, both material and immaterial, from conception to production, defining the right strategy for each context. These new courses will integrate the academic offer with the two-year specialist course in Interior Design, which explores the themes and methodological processes related to the design of interior space.