
The fifty square meters space, a result of the merge of three transport containers was divided diagonally into four areas, one for reception and one for each division Bayer health, agriculture and high-tech materials. The division panels were plated with acrylic mirror to create the optical illusion of a space that is repeated endlessly like a kaleidoscope.
The inside of the lab was plated white MDF panels and covered with mirrored round stickers of different sizes. Each child was offered a sticker for participation and the freedom to paste it randomly in the laboratory.


Bayer Pop-Up Lab, Bucharest, Romania
Architects: Sane Architecture (Traian Bompa, Cristina Chelarescu)
Client: Ogilvy PR & Bayer
Area: 50 sqm
Completion: April 2014

The future of cooking, according to SMEG
Redefining the home cooking experience is still possible—and the proof lies in SMEG’s oven, which combines multiple functions and reduces cooking times by up to 40%.