Toiletpaper for Untitled

Seletti wears Toiletpaper’s new rugs, along with a new version of The End and the giant pouf shaped as a soap, furnish the lunge of Untitled Art Fair in Miami Beach.

Toiletpaper, lounge di Untitled Miami Beach. Photo © Sandra Hamburg

The lounge at Untitled is dressed in the new carpets of the Seletti Wears Toiletpaper collection – presented for the first time ever – alongside the iconic pieces produced by Gufram and imagined by Toiletpaper, including a new version of The End in “real-faux” Carrara marble, made especially for the celebrations of the brand’s 50th anniversary.

The lounge also hosts Soap, a giant pouf in the shape of a bar of soap, a solution to the perennial problem of dirt in the house, and God, an ode to fertility inspired by the shape of the Cactus designed by Drocco&Mello for Gufram.

The End is an ironic epitaph created by Maurizio Cattelan and Pierpaolo Ferrari to sanction the “end“ of the Gufram brand – but also suggest its new beginning. It is therefore presented in Miami in a limited series of “real-faux” Carrara marble, with a gold inscription: this version of the seat is part of the special editions produced in celebration of the fiftieth anniversary of Gufram, founded in 1966. In the words of Maurizio Cattelan and Pierpaolo Ferrari, “For Gufram’s 50th anniversary, we've decided to give the brand a stroke of life with this special version of the tombstone. Following an archaeological excavation we have found the first sign hanged outside the factory dated 1516. It was engraved in Carrara marble by the guild of the Turinese masons. Recreating this centenary connection on 500 tombstones seemed to us the best way to celebrate.”

Made in flexible expanded polyurethane and finished completely by hand, The End is then coated in Guflac, the patent varnish designed by Gufram that allows for the preservation of the softness of this material, and at the same time, the creation of a wide-ranging variety of finishes. In this case, the Guflac is processed so as to perfectly replicate precious Carrara marble, one of the hallmarks of classical art.

The Seletti Wears Toiletpaper collection is enriched by a series of round and rectangular area rugs, presented in Miami for the first time, that will cover every surface of the lounge. The twelve images selected by Maurizio Cattelan and Pierpaolo Ferrari – Eyes, Toad, Parrot, BMW, Fingers, Insects, Sausages, Teeth, Phones, Roses, Two of Spades, Legs – are printed on the fabric using inkjet machinery that is specially designed for larger formats; the final step is a special heat treatment to ensure the print's resistance and the vividness of the colors.