This is why Daan Roosegaarde and his studio are building the Smog Free Tower, the largest air-purifier in the world. The Smog Free Tower creates smog free air zones in the largest and most polluted cities around the world. The Smog Free tower allows people to breathe and experience what clean air in a city really means.
The aim of this project is to make smog more tangible to people and to reduce waste. So what do they do with the smog they accumulate? By compressing the filtered smog particles, the designers can create jewelry. Each Smog Free Cube literally contains the smog out of 1000 cubic meters of air!

Smog Free Tower
Design: Studio Roosegaarde

The future of cooking, according to SMEG
Redefining the home cooking experience is still possible—and the proof lies in SMEG’s oven, which combines multiple functions and reduces cooking times by up to 40%.