Surrounded by façades with aspirations of originality, the studio decided not to design yet another sensitive and beautiful frontage. "We deeply believe, however, that the world is full of architecture—more or less interesting—and we do not wish to add more," Fake Industries remark. "Instead, we advocated for a reconstruction of architectural imaginaries that have been forgotten, destroyed, overlooked or dismissed. The rapid and unquestioned naturalization of certain sets of issues within the field, and the destruction of others, urges reexamination as a necessary provocation for disagreement that could lead to disciplinary advances. In a time when the bursting of the real state bubble has lowered the construction rate, when a credit crisis hinders funding for building, when rampant foreclosures render useless more design, when architecture's intelligentsia delve into preservation as an attempt to grow without expansion, when global civilian revolts reclaim the right for dissensus, in this time, we argued that the only way to proceed is through Agonistic Replicas."
